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Trends Ahead at Basel
Jewelry Scene


Plans for the 2009 Baselworld Watch & Jewellery show, scheduled for March 26 to April 2, are in full gear. Some 2,000 exhibitors will present 160,000 square meters of exhibits. “Basel is the biggest and most highly regarded show,” says Mark Udell of London Jewelers, New York. “It is here that we can experience firsthand everything that is happening worldwide in the watch and jewelry sector.” For Scott Martin, senior buyer at Saks Fifth Avenue in New York, it’s a can’t-miss event: “Baselworld helps us establish who and what is new on the market. Being there is indispensable for us, since this is the only way we can proceed with our planning for 2010.”

Because of the trends generated by the new collections launched at the show, Basel is essential for journalists, too. More than 3,000 journalists from around the world attend. Of course, we’ll be there too to bring you the latest product news and watch jewelry fashion from around the world.

In collection previews for launch at the fair, watch trends we’ve noticed include a continuation of new materials mixed with stainless steel, and large vintage classically styled timepieces. Expect fewer diamond watches but more fashion styles for women such as cuff and bracelet watches. Jewelry trends expected to be important include: nautical looks; large volume jewelry shapes from dome shaped rings to light electroform earrings and links; bubbles, spheres, and cages; new materials including organics, titanium, and other unusual metals; and opaque and translucent ornamental gemstones.





Rose gold plated steel watch
Rose gold plated steel watch with classic styling by Bulova, (800) 228-5682.