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The Rules of Diamond Buying: A Consumer Guide
A Consumer Guide to Diamond Value


Gas is up 25-40 percent at the pump from last year. Food and clothing price hikes aren’t far behind. Your house, where most of your net worth may well lie, would currently fetch how much less than last year? And you’re shopping for a diamond? Are you nuts or something? Nope. And congratulations!

Congratulations on the marriage, anniversary, milestone, or occasion—the love you’ve chosen to celebrate with a diamond. And because you’re embarking on one of the safest, smartest, most significant purchases life has to offer. At a very good time, too.

But you’re also experiencing some sticker-shock right about now. Diamonds aren’t just expensive, they’re a lot more expensive than they were a year ago. Even on the price sensitive Internet, the four types of diamonds most frequently bought on-line had, by May 2008, seen price hikes of an average of 18.66 percent year to year.

And is it really safe to buy that diamond on-line? After the house and car, this may be the most expensive purchase of your life. Certainly, the Internet is a fantastic place to start house and car shopping. But to buy? Are you nuts or something?

DIAMOND PRICING: WHY YOU GET WHAT YOU PAY FOR

In a perfect world, the decision on which diamond, and where to purchase it, would be made regardless of price. Rather, it would be made much like the event your diamond is celebrating—chosen for its beauty, significance, rarity, trustworthiness. In short, because it attracted you more than the others—and below, we will discuss what it is about a certain diamond that can draw you to it like no other. This guide will help you cleave as close as possible to that principle while keeping a foot in the real world, where money is short. Its aim, in short, is to help draw you to your best diamond for your money.

It’s important first to distinguish between diamond price and diamond price hikes, for they have very different impacts on you, the end consumer.

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Diamond bracelet
Diamond bracelet featuring Gabrielle diamonds, a specially cut 105 facet diamond, from the Gabrielle Diamond Jewelry Collection, a division of Suberi Brothers.
diamond ring with 4.02 carat emerald
Extravagantly encrusted diamond ring with 4.02 carat emerald cut center stone from G.N. Diamond.
band featuring Royal Asscher cut diamonds
“Affinity” link band featuring Royal Asscher cut diamonds from Royal Asscher of America.
stud earrings
“Pavo” stud earrings with Royal Asscher cut diamonds from Royal Asscher of America.
Emerald cut diamond ring
Emerald cut diamond ring from designer Michael B.
diamond ring
Ring from the “Unfading Beauty” collection features a Cushette center diamond from Vision Cut.
diamond and 18k white gold engagement ring
Diamond and 18k white gold engagement ring from the new Badgley Mischka bridal collection.
dangle diamond earrings
Dangle diamond earrings from designer Katharine James.
Diamond engagement ring set
Diamond engagement ring set from Precision Set.
Asscher cut diamond earrings
Asscher cut diamond earrings by Daniel K.
Diamond engagement rings
Diamond engagement rings from Timeless Designs.
Three carat cushion diamond and platinum ring and a Marquise cut diamond ring
Right: Marquise cut diamond ring, 10.02 carats, from Abe Mor Diamond Cutters.
Left accented with two half-moon diamonds from Abe Mor Diamond Cutters.
platinum necklace with rose cut diamonds
“Flower” platinum necklace with rose cut diamonds by designer John Apel.
platinum and diamond engagement ring with matching wedding bands
“Collezione Natura” collection platinum and diamond engagement ring with matching wedding bands from Bergio.