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The Hot List
Jewelry Scene

1. Rebecca: This fashionable Italian bronze and silver brand was the talk of Centurion, with its affordable pricing, trend-friendly styling, and generous co-op program. Opening price points are the hottest part of the market.

2. Selling gold, not buying it:’s Super Bowl ad is just the tip of an industry-wide iceberg. Even tony London Jewelers ran a Wall Street Journal ad in February touting “discreet professional service for those who wish to sell their fine jewelry.”

3. Hot rocks: The rough look is still going strong with drusy, agate, jasper, lava, nuggets, river rocks, and other organic looking minerals replacing rough diamonds in new interpretations.

4. Designer sterling with gold accents: Fashionable styling and irresistible pricing has kept this category strong. Oxidized sterling and 22k gold with an old world feeling is a popular variation for directional stores.

5. Deluxe doublets: Stephen Webster’s “Crystal Haze” collection is the most famous example. Armenta just launched striking new malachite and quartz doublet designs at Centurion. There’s also lots of patterns in gold, diamond pavé, and mother-of-pearl layered under gems.