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Ten Reasons to Buy From A Real Jeweler


ONE: A NEIGHBOR YOU CAN TRUST
Buying jewelry is all about trust. You can trust your local jeweler, because he or she is an active part of your community. Most jewelers support local charities and volunteer their time to support local causes. They are there for you and your neighbors and will serve you above and beyond what a big corporation would because they know that word of mouth is the lifeblood of a local business. Make sure when you have a good experience, you tell your friends, too!

TWO: GROWING WITH YOU
As we get older, we sometimes get larger, too. A real jeweler will make sure your jewelry grows with you by resizing your rings and adding links to bracelets, necklaces, and watches. If you become very successful later in life, you may want to upgrade an engagement ring, without replacing it, by adding a match to your original center diamond and a larger center diamond between them. Your relationship with your jeweler will last a lifetime. In fact, for many families, it stretches for generations.

THREE: INDIVIDUAL STYLE
In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You'll see anything you buy there over and over, even when you travel to other towns. But when you buy from your local jeweler, you can choose styles that have been hand selected just for your individual taste. Many jewelers keep individual customers in mind when they go on buying trips. They may select one particular item just for you. You receive individual service that you can never get from a mass merchant.

FOUR: NOT JUST A FACE IN THE CROWD
You are important to your jeweler: a friend and neighbor, an individual, not just a face in the crowd. Your jeweler will remember your anniversary and will even know which style your spouse tried on during a recent visit. Your jeweler can suggest some earrings to match a necklace you bought last year. When you take a big step in your life, like become engaged or celebrate the birth of a child, your jeweler understands how important it is to make the moment match the emotion and can help you personalize your purchase.

FIVE: CARE & CLEANING
Not only does your jeweler care about you, but he or she cares about your jewelry, too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring in your rings every year or two to have the prongs checked to make sure that you never lose a gemstone. Many stores offer this as a free service to customers. Only your jeweler cares to make sure that your jewelry stays beautiful forever.

SIX: COMPETITIVE PRICING
You might be surprised at how competitive your jeweler can be. Even many small local jewelers belong to powerful buying groups. These groups magnify the individual jeweler's buying power by assuring him the same favorable prices given to mass merchants. So you get the best of both worlds: the personal, knowledgeable attention of a real jeweler and the bulk-rate prices of the larger, more impersonal chains. Don't be fooled by the deceptive 80 percent off offers that clog your mailbox. Your jeweler offers you honest value every day.

SEVEN: PROFESSIONAL ADVICE
When you buy from a mass merchant, the person behind the counter might have sold auto parts or ice cream the week before. When you buy from a real jeweler, you will get good advice from a professional, someone who eats, breathes, and sleeps jewelry. Jewelers have gemological training, read professional journals to keep up to date, travel to trade fairs and seminars, and learn all about the products they offer. They can help you be an educated buyer and choose the jewelry that is right for your lifestyle.

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