Sign up for our newsletter


ModernJeweler.com |

Home Page

  


Small World


THE TREND: Good things do indeed come in small packages, especially if those packages are precious charm pendants. Consumers’ appetite for pendants now needs continuous feeding, thanks to their taste for spiritual-themed and personalized fine jewelry. Now these ever-popular pendants have been put on a diet. As consumers become more self-conscious about showing off luxury goods, their favorite pendant styles are being scaled down to suit the times—but are still being purchased and worn regularly, often in multiples. Much like the larger pieces that inspired them, themes and design motifs center on spirituality, protection, humor, lucky charms, and other sentimental favorites.

WHY IT’S HAPPENING: Think of this as fashion downsizing. Obviously smaller scale designer pendants offer jewelers an opportunity to hit a lower price point at a time when the consumer is the most price conscious she’s been in a generation. But the trend toward tiny pendants also is a harbinger of a widespread shift into smaller scale fine jewelry. Details, gemstones, and designs continue to be as elaborate as their larger-scale cousins but these minis make even the most ostentatious styles subtler and softer.

WHO HAS IT: While it’s not surprising that designers and manufacturers who specialize in charms have gone the miniaturization route, other designers known mostly for their larger scale designs have also shrunk down some of their most iconic looks into tiny “mini me” versions. Among these are Emma Jane & Tan, Sydney Evan, Catherine Michiels, GK Designs, Willa M., Rembrandt Charms, Mauri Pioppo, Konstantino, Penny Preville, Talisman, Mizuki, Old World Chain, KC Designs, Sarah Graham, Heather Moore, Aspery & Guldag, Nanis, Aaron Basha, Slane & Slane, Paul Morelli, ZDNY, Lika Behar, Dana-David, Color Story, Meira T. for IDI Design Group, and Designs by Sevan.

HOW TO SELL IT: Although it seems natural that these tiny pendants would befit the tween and teenage client, the truth is, they know no age boundaries. Since many of these tiny treasures have a spiritual or sentimental significance, they are ideally suited for gift giving, bridal party, or other special occasions. They are, in fact, the twenty-first century version of the charm bracelet. These small stylemakers are suited to being worn in multiples or layered with same size or larger charm pendants. What they lack in size, they make up in curiosity and collectibility.


sterling silver pendants

Old World Chain’s sterling silver “chat charm” pendants, suggested retail $50 each, (800) 367-1858, www.oldworldchain.com.


Photography by Chris Trayer


14k gold mini disk pendants with diamond symbols

KC Designs’ 14k gold mini disk pendants with diamond symbols, suggested retail $375 to $795, (212) 921-9270, www.kcdesignsnyc.com.


Photography by Chris Trayer


18k yellow gold and black steel bee stick and flower pendant with diamonds

Sarah Graham Metalsmithing’s 18k yellow gold and black steel bee stick and flower pendant with diamonds, suggested retail $2,125, and bee double flower pendant, suggested retail $680, (800) 670-0917, www.sarahgraham.com.


Photography by Chris Trayer


18k yellow and white gold miniature charm diamond pendants

Penny Preville’s 18k yellow and white gold miniature charm diamond pendants, suggested retail $2,600 to $4,600, (516) 466-8680, www.pennypreville.com.


Photography by Chris Trayer


sterling silver and 14k gold charm pendants

Heather Moore’s sterling silver and 14k gold charm pendants, suggested retail $815 to $1,050, (216) 932-5430, www.heathermoorejewelry.com.


Photography by Chris Trayer


sterling silver and vermeil peace themed pendants

From left: GK Designs’ sterling silver and vermeil peace themed pendants, suggested retail $150, (914) 637-7077, www.gkdesigns.com.


Willa M.’s tiny vermeil lucky horseshoe and little princess crown pendants, suggested retail $42 each, (212) 366-0845.


Rembrandt Charms’ sterling silver angel and sunburst miniature charms, suggested retail $17 to $19, (800) 828-7840, www.rembrandtcharms.com.


Willa M.’s tiny vermeil lucky horseshoe and little princess crown pendants, suggested retail $42 each, (212) 366-0845.


Photography by Chris Trayer


18k gold and diamond miniature pendants on handmade gold chain

Talisman Unlimited’s 18k gold and diamond miniature pendants on handmade gold chain, suggested retail $1,705 to $3,135, (818) 888-3708, www.talismanunlimited.com.


Photography by Chris Trayer


sterling silver and 18k gold with diamond cross charms

Konstantino’s sterling silver and 18k gold with diamond cross charms, suggested retail $145 to $725, (414) 453-2857, www.konstantinotreasures.com.


Photography by Chris Trayer