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Reflective Images Uses Recycled Metals


Reflective Images, a designer jewelry company, is now fabricating its three jewelry lines, contemporary tribal, bridal, and charm beads, with 100 percent recycled silver and gold. “Our aim is to create ethical mine-to-market custody, worthy of jewelry’s emotional and talismanic value,” says Marc Choyt, president of Reflective Images, Santa Fe, New Mexico.

“We want to make ethical manufactured, recycled precious metal jewelry the standard for the middle class, where it will have the greatest impact,” says Choyt. “Our latest launch, Carousel, has an opening price point of under $25.”

Reflective Images’ eco-initiative required exporting recycled precious metal to Indonesia, where the company works with a manufacturer that adheres to fair trade practices. The company had already been using recycled precious metal in its Santa Fe facility where they employ several jewelers.