Sign up for our newsletter


ModernJeweler.com |

Home Page

  


Rainbow Connection
Fashion Forward


THE TREND: There’s a reason why we’re always chasing rainbows: They are splendid examples of the use of color. What better way to pay tribute to the combination of some—or all—colors than with a rainbow of gemstones. Whether in sterling silver or karat gold, jewelry with multicolor combinations enlivens the spirit with a soulful saturation of all the colors found in nature. In addition to being a celebration of gemstones, these rainbow arrays salute a happier, carefree attitude that is surely needed at retail today.

WHY IT’S HAPPENING: Fun, whimsical, and often irreverent colors, prints, and patterns have been a recurring theme particularly in Europe where it has become known as “the happy trend.” It’s a little bit sixties, a little bit techno, a little bit sweet—but with a lot of color. It’s no coincidence that the happy look, expressed in fine jewelry with multicolored rainbow effects, is gaining ground now during a period of economic recession.

WHO HAS IT: The rainbow effect can be found across price points and precious metals. Designers known for their deft handling of gemstones are creating many of the most daring examples, but the vast palette of gemstones enables designers and manufacturers of volume price points also to develop a rainbow connection. Among the companies that are showing the look: Mallary Marks, Stephanie Albertson, Laura Gibson, Ariane Zurcher, Alex Sepkus, Bellarri, Mazza Company, J.W. Currens, Rina Limor for J.R. Gold, Nicole Miller Fine Jewelry, Nam Cho, Emily & Ashley, Erica Courtney, Syna, Temple St. Clair, Color Story, Color Craft, Dilamani, and Zeira.

HOW TO SELL IT: This is a center stage trend, one to highlight in showcases, window displays—anywhere you can catch consumers’ eyes. This trend also offers a good way to work loose gemstones into your displays to promote your custom work. Every customer has a favorite color, so the rainbow of gems available is a good conversation starter. Try tying in your buying trips to Tucson and other shows to highlight the fact that your store is a source for all kinds of gemstones. For the fashion forward, the emphasis of the happy look provides a much needed antidote to negativity and the winter blahs.


18k gold eight-ring

Temple St. Clair’s 18k gold eight-ring “Tolomeo” pendant with multicolored sapphires, suggested retail $9,250, and chain, suggested retail $2,000, (212) 219-8664.

18k gold enhancer featuring citrine, rhodolite, aquamarine, green tourmaline, peridot, iolite, and pink tourmaline

Bellarri’s 18k gold enhancer featuring citrine, rhodolite, aquamarine, green tourmaline, peridot, iolite, and pink tourmaline, suggested retail $6,370, (800) 255-0192. The enhancer is on Nam Cho at Fragments’ two multicolor sapphire and 18k gold handmade chains, (212) 226-8878. Jewelry case from Wolf Designs, (310) 473-0012.

sterling silver and purple enamel bracelet

From left: Rina Limor for J.R. Gold’s sterling silver and purple enamel bracelet, suggested retail $4,800, (800) 999-0583.

Nicole Miller Fine Jewelry’s set of three 14k gold bangles with spinels, suggested retail $2,250, (212) 983-0412.

The Mazza Company’s oval 14k gold flower earrings with pink tourmaline, blue topaz, moonstone, and rose quartz, suggested retail $1,730, (800) 654-3400. Jewelry box from Wolf Designs, (310) 473-0012.

18k gold, diamond, and multicolored sapphire butterfly clasp bracelet

Top: Nicole Miller Fine Jewelry’s flexible 14k gold bracelet with multicolor spinels, suggested retail $2,250, (212) 983-0412.

Erica Courtney’s 18k gold, diamond, and multicolored sapphire butterfly clasp bracelet, suggested retail $32,160, (323) 938-2373.

multicolored gemstone and 14k gold

Color Story’s multicolored gemstone and 14k gold “Confetti Eden” bracelet, suggested retail $5,270, and 14k gold “Parisian” bracelet, suggested retail $9,500, (800) 223-1232. Jewelry box from Wolf Designs, (310) 473-0012.

22k gold necklace with multicolored fancy sapphires

Zeira’s 22k gold necklace with multicolored fancy sapphires, suggested retail $48,500, (212) 395-9707.

18k yellow gold brooch with multicolored sapphires

Ariane Zurcher’s 18k yellow gold brooch with multicolored sapphires, suggested retail $5,700, and 18k rose gold cuff with rubellite tourmalines, suggested retail $12,000, (917) 608-2817.

platinum ring featuring rock crystal surrounding diamonds, amethysts, aquamarines, fire opals, topaz, citrines, garnets, and tourmalines

J.W. Currens’ “Kaleidoscope X2” platinum ring featuring rock crystal surrounding diamonds, amethysts, aquamarines, fire opals, topaz, citrines, garnets, and tourmalines, suggested retail $40,000, (212) 944-1222.