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Pop Stars


THE TREND: It’s a groovy kind of thing. Nostalgia for the free-thinking, 1960s era is bringing some much needed whimsy and fun to fine jewelry. While many of the iconic symbols and emblems once had political connotations, the look is all about being happy and carefree. And that resonates with all ages, from Baby Boomer customers down to the tweens. There’s a wealth of inspiration to draw upon from the peace sign, happy face, and graphic “flower power” icons to designs based upon some of the 1960’s leading fine artists and designs, such as Andy Warhol, Roy Lichtenstein, and other Pop Art creators. Of course, there’s always a little rock ‘n’ roll, too.

WHY IT’S HAPPENING: While fondness of the decade of change may be on the minds of consumers today, the apolitical and whimsical tone of many of these designs has been popular the last few years in Europe as “the happy look.” That lighthearted mood has now been translated for the U.S. market, where many of the most famous icons originated. Similarly, ’60s inspired ready-to-wear updated for the 21st century has been popular with the twenty-something generation. And don’t forget, it’s also the 50th birthday of the happy face symbol.

WHO IS DOING IT: Given the breadth of design concepts from Courreges and Pierre Cardin to the omnipresent peace sign, most designers and manufacturers have added some ’60s inspired items. Some of them originated as an outgrowth for the yoga diva looks, others are taking their cues from ’60s era influences on the runway and popular culture. You’ll see sixties influenced styles in the collections of Damiani, Fragments, Georg Jensen, Gurhan, Hidalgo, Island Cowgirl, Jude Frances, KC Designs, Old World Chain, Peace & Love, Rembrandt Charms, Robert Lee Morris, Sara Blaine, Susan N Blake, Stuller, Tycoon, and Zoë B.

HOW TO SELL IT: Here’s an opportunity to put smiley faces on consumers in the fourth quarter and beyond. Since so many companies have a touch of ’60s style in their collections, it’s easy to add this trend by sourcing from collections you already carry. To attract younger customers (even the youngest), assemble some key styles into a trend case that reinforces the concept at point of sale. Mix a “wide and shallow” assortment of sterling silver, enamel, charms, and more casual styles together to highlight the trend to self-purchasers and gift givers alike.





18k gold ring collection

From left: Mattioli’s 18k rose gold kiss rings with hot pink and chocolate enamel, suggested retail $1,800 each, (914) 235-6261.
Hidalgo’s Pucci-inspired enamel and 18k gold ring collection, suggested retail $450 to $1,000, (305) 379-0110.

ALL Photography by Chris Trayer


14k gold necklace of black and white mother-of-pearl stations

Top: Sara Blaine’s “Op-Art” sterling silver and wood disk pendant, suggested retail $210, (770) 650-0999.
Zoë B.’s 14k gold necklace of black and white mother-of-pearl stations, suggested retail $725, and 14k gold and white mother-of-pearl circle pendant, suggested retail $275, (212) 594-1345.

18k gold and enamel daisy pendant with pavé diamond center

From left: Susan N Blake’s 18k gold flower pendant with diamonds, suggested retail $2,070, (800) 639-6408.
Bergio’s groovy flower 18k rose gold pendant with diamonds, suggested retail $7,200, (973) 227-3230.
Georg Jensen’s 18k gold and enamel daisy pendant with pavé diamond center, suggested retail $11,250, (212) 759-6457.

sterling silver and enamel flower power and bamboo bangles

Hidalgo’s stacks of sterling silver and enamel flower power and bamboo bangles, suggested retail $228 each, (305) 379-0110.

sterling silver necklace

Robert Lee Morris’ spring station sterling silver necklace from the Andy Warhol collection, suggested retail $500, (212) 633-4900.

18k gold and diamond pavé heart peace sign pendant

Clockwise from top: Island Cowgirl’s rockin’ peace sign sterling pendant on leather cord, suggested retail $89, (714) 963-6200.
Peace & Love’s 18k gold and diamond pavé heart peace sign pendant, suggested retail $3,000, (310) 472-6946.
Sara Blaine’s sterling silver peace sign pendant on chain necklace, suggested retail $297, (770) 650-0999.
Island Cowgirl’s sterling silver peace sign ID bracelet, suggested retail $89, (714) 963-6200.

18k gold pendants in tutti-frutti motifs of strawberry, grape, watermelon, and banana using diamonds, sapphires, and other gemstones

Carolina Bucci’s “Tropicalia” 18k gold pendants in tutti-frutti motifs of strawberry, grape, watermelon, and banana using diamonds, sapphires, and other gemstones, suggested retail $3,775 to $5,850, (212) 682-3238.

Love’s 18k gold peace earrings with diamonds

Clockwise from top: KC Designs’ 14k gold and diamond peace sign pendant, suggested retail $795, (212) 921-9270.
Emily & Ashley at Fragments’ 14k yellow gold cut-out peace medallion, suggested retail $615, (212) 226-8878.
Peace & Love’s 18k gold peace earrings with diamonds, (310) 472-6946.
KC Designs’ 14k gold and diamond happy face pendant, suggested retail $665, (212) 921-9270.