The coolest thing on display at the JCK show this year wasn’t a jewelry design or a rare gemstone, although it was tucked away in a pocket. Stuller has a new iPhone application, “Live Diamond Try-On,” that makes it possible to shop for an engagement ring wherever you are.
Live Diamond Try-On works like the “build a ring” tools you see on jewelry web sites, allowing you to choose an in-stock Red Box diamond and then a Stuller setting in white or yellow gold, and then showing how the ring looks with that size and shape diamond.
But then it goes beyond the expected into the 21st century. You can use the camera on the iPhone to take a picture of your hand and try the engagement ring on, pinching to resize the image to fit your finger. Then you can capture the picture of the ring on your hand and e-mail it or post it on Facebook to see what your friends and family think.
And there’s more: After you create your ring and try it on, you can use the phone and its GPS to find the nearest retailer who carries it. You can even see the store’s location on a map and get directions and the phone number. To make sure your store is listed when the free application launches this fall, call Stuller at (800) 877-7777, www.stuller.com.