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Gone Green
These designers and manufacturers are creating jewelry for a growing segment of consumers who are concerned about preserving natural resources and habitats.


THE TREND: It’s easy being green these days even in fine jewelry. Designers and manufacturers are creating jewelry for a growing segment of consumers who are concerned about climate change, environmental damage, and preserving natural resources and habitats. Examples of eco-friendly jewelry include recycled precious metals, fair trade gems, conflict free diamonds, and even antique elements recycled into new ways. While first offerings were more rudimentary, designers now have used ingenuity to make these pieces as fashionable as they are eco-friendly.

WHY IT’S HAPPENING: Worldwide news about the dangers of climate change and even higher prices at the gasoline pump have made American consumers more aware of the cost and consequences of fossil fuels and their impact on the environment. The green movement is taking hold in every consumer goods category. In the future, consumers may check your “green” rating much like they look at calorie counts today. Sensitivity to the environment in fine jewelry is an outgrowth of spiritual inspired jewelry, known as the “yoga diva” look that has been popular with women self-purchasers.

WHO HAS IT: Small, socially conscious entrepreneurial designers to large mass manufacturers see a benefit in reducing the carbon footprints of their fine jewelry collections. Among these are: Real Jewels, Charm Company, Stuller, Todd Reed, Toby Pomeroy, Reflective Images, GeoArt, Yael Diamonds, Dawes Design, Mauri Pioppo, Elements + Alloys, John Hardy, Dara Dubinet, Ana Katarina Eco-Gioielli, Sarah Perlis, Sarah McFadden, Alberto Parada, Crown Trout, Froot Jewelry, Melissa Joy Manning, Kerin Rose, Lori Bonn, Tracy Matthews, DeAnna Cochran, Moshe Namdar, Rio Grande, and Hoover & Strong.

HOW TO SELL IT: Some companies literally spell out “green” on their collections. Yet as the fine jewelry shown here demonstrates, there’s little to distinguish recycled and green friendly fine jewelry from traditional offerings. That’s why it’s important to identify these collections as eco-aware in cases, advertising, and price tags. Make sure you educate sales associates to point out the eco-friendly nature of these products as a desirable characteristic to potential fine jewelry purchasers.


14k white gold ring with blue topaz and citrines

Clockwise from top: Yael Diamonds’ recycled 14k white gold ring with blue topaz and citrines, suggested retail $3,690, (415) 989-9235. Dawes Design’s recycled 18k gold stack interlocking rings with green tourmaline, peridot, and green diamonds, suggested retail $600 to $1,275, (707) 539-0880. Yael Diamonds’ recycled 14k white gold ring with blue topaz and amethyst, suggested retail $2,928, (415) 989-9235. Lori Bonn’s recycled sterling silver “Galaxy” ring with fair trade gems including smoky quartz, smoky citrine, and white quartz, suggested retail $185, (877) 507-4206.


Photography by Chris Trayer


14k white gold leaf pendant with conflict free diamonds and blue topaz

Clockwise from top: Real Jewels’ recycled sterling silver leaf earrings, suggested retail $125, (516) 802-5970. Yael Diamonds’ recycled 14k white gold leaf pendant with conflict free diamonds and blue topaz, suggested retail $3,690, (415) 989-9235. Mauri Pioppo at Fragments’ recycled 14k rose gold “Love Grows” branch earrings with pink sapphires, suggested retail $2,400, (212) 226-8878.

sterling silver cuff

From top: GeoArt by Cynthia Gale’s recycled sterling silver “Tree Hugger” cuff, suggested retail $320, (212) 481-1845. John Hardy’s recycled sterling silver bamboo cuff with diamond pavé accents, suggested retail $1,995, (888) 838-3022. Lori Bonn’s recycled sterling silver “Kaleidoscope” cuff with fair trade gems including smoky quartz, white quartz, and smoky citrine, suggested retail $568, (877) 507-4206.

sterling silver rose window stencil pendant

From left: Real Jewels’ recycled sterling silver rose window stencil pendant, suggested retail $250, (516) 802-5970. GeoArt by Cynthia Gale’s recycled sterling silver “Tree Hugger” necklace with white pearls, peridot, and rhyolite bead necklace, suggested retail $220, (212) 481-1845. Lori Bonn’s recycled sterling silver “Kaleidoscope” pendant with fair trade gems, including smoky quartz, smoky citrine, and white quartz, suggested retail $415, (877) 507-4206.

From left: Pearl Works’ recycled 18k gold and 19th century Italian coral bead necklace with recycled risotto 18k gold beads, suggested retail $9,600, (404) 250-3433. John Hardy’s recycled 18k gold bamboo link necklace, suggested retail $6,500, (888) 838-3022. Dara Dubinet’s recycled 18k gold link necklace with raw emerald charm and diamonds, suggested retail $2,195, (310) 804-1315.

18k gold interlocking circle earrings

Elements + Alloys’ recycled 18k gold interlocking circle earrings, (215) 844-4890. Ana Katarina Eco-Gioielli’s recycled 18k yellow and white gold flow necklace with Canadian diamonds, suggested retail $5,650, (617) 448-6449.

14k gold oval charm necklace with sapphire

From left: Todd Reed’s “Eco-Chic” recycled 18k gold pendant with rose cut and raw cube diamonds, suggested retail $5,000, (800) 376-3609. Dawes Design’s recycled 14k gold oval charm necklace with sapphire, suggested retail $1,170, (707) 539-0880. Toby Pomeroy’s 18k EcoGold “Osaka Moon” pendant on wheat chain, suggested retail $2,090, (800) 381-8787.

18k gold ring with pavé diamonds

Clockwise from top: Toby Pomeroy’s hammered 18k “EcoGold” cuff with diamonds, suggested retail $7,375, (800) 381-8787. Todd Reed’s “Eco-Chic” recycled 18k gold, oxidized silver, and raw cube diamond cuff, suggested retail $11,000, (800) 376-3609. Dara Dubinet’s rough cut yellow beryl stackable recycled 18k gold ring with diamonds, suggested retail $2,145; Imperial topaz recycled 18k gold ring with pavé diamonds, suggested retail $8,495; and citrine recycled 18k gold ring with pavé diamonds, suggested retail $4,580, (310) 804-1315.