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Diamonds Multiply to Add Value


E Pluribus Unum: “Out of many, one.” More designers than ever before are applying the U.S. motto to diamonds, taking many small diamonds and creating styles with one big diamond look. The idea isn’t new: Compound cuts have been flaunting big looks for less for decades.

But today’s multistone diamond jewelry styles are more high-style than in the past, with high carat weights and a designer look. Some hit retail price points above $10,000, others even above $100,000! Brands like Gregg Ruth, Sasha Primak, and Simon G. have joined patented compound cut specialists like Lady Heart, Fine Jewellery, and Oro Alexander to bring the illusion setting to a wider audience.

One of the most popular new versions of the look uses extra baguettes and triangles to super-size the look of an emerald cut or asscher, giving a carat or so of diamonds a three carat look. Add some pavé surround and the effect is practically blinding. And in pendants and earrings the big-ice look is even more convincing.

With the economic climate giving many customers with champagne tastes a beer budget this year, multistone diamond jewelry offers them a way to save money without sacrificing quality. Just explain that the larger the diamond, the more it is per carat. They can have the two carat stud earrings, a carat per ear, for much less than they expect if they choose a style with more than two diamonds. And, hey, since when is more diamonds a drawback?

Styles set with diamond “mosaics” give you the chance to sell the customer who is looking for value fine quality diamonds in an exquisitely crafted setting for much less than they expect, without sacrificing the diamond intensive look they love.

There’s one more reason why these styles deserve a closer look for this holiday season. You won’t find them on Blue Nile or Amazon. And there’s a good reason why you aren’t likely to any time soon: A picture doesn’t really capture how these styles look, with all those diamonds dancing with light. The seams you see in these photos are much less visible in real-world lighting. The fact that multistone styles aren’t that photogenic means that sellers who only show images are at a disadvantage, making multistone jewelry a natural niche for brick-and-mortar jewelers. So if the price-to-perceived-value ratio looks good to you on these pages, definitely take a look at these styles in person.


necklace in 18k white gold with pressure-set round diamonds
“Bouquet” collection necklace in 18k white gold with pressure-set round diamonds by Gregg Ruth, suggested retail $16,955, (310) 456-1888.
ring with a center composed of 0.75 carats of mosaic diamonds and 0.82 carats in accent diamonds in 18k gold
A ring with a center composed of 0.75 carats of mosaic diamonds and 0.82 carats in accent diamonds in 18k gold by Simon G., suggested retail $9,900, (800) 627-2661. This piece gives the impression of a 3 carat emerald cut diamond.
Necklace with 100 hearts 22 carats of diamonds
Necklace with 100 hearts, each formed from two half-moon Lady Cuts and one princess cut for a total of 22 carats by Lady Heart, suggested retail $131,000, (212) 382-1050.
18k gold has an octagon diamond in the center and 8 trapezoid diamonds
Cherie Dori’s “Diamonal” setting in 18k gold has an octagon diamond in the center and 8 trapezoid diamonds around it. Although at first glance it looks like 8 carats, the total weight is 2.50 carats, suggested retail $13,000, (800) 226-8816.
pendant in tricolor 18k gold has one carat total weight of diamonds
This pendant in tricolor 18k gold has one carat total weight of diamonds in a mosaic that looks like a 3 carat emerald cut stone, accented with 0.15 carats of fancy pink and yellow diamonds, by Simon G., suggested retail $8,910, (800) 627-2661.
diamond pendant by Armadani
Vintage “74” pendant by Armadani, suggested retail $4,350, (888) 423-0996.
Pendant in 18k white gold with 2.18 carats of diamonds
Pendant in 18k white gold with 2.18 carats of diamonds from M.K. Diamonds & Jewelry, suggested retail $15,090, (800) 624-2634.
pendant with 1.009 carats total weight in diamonds
“Fuego” pendant, 1.009 carats total weight by Dalumi, suggested retail $2,900, (852) 2522-9050.
ring with one carat of round diamonds in 14k gold
“Mystere” collection ring with one carat of round diamonds in 14k gold with milgrain detailing by Fine Jewellery, suggested retail $1,429, (212) 265-3707.
Ring in 18k gold with 1.09 carats  of diamonds
Ring in 18k gold with 1.09 carats total weight from the “Shapes” collection by Oliva, suggested retail $3,895, (866) 835-0434.
ring in 18k gold with 1-3/8th carats of baguette, emerald cut and trapezoid diamonds
“Illusion” collection ring in 18k gold with 1-3/8th carats of baguette, emerald cut and trapezoid diamonds by Sasha Primak, suggested retail $10,790, (800) 398-9209.