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Choice Colors
Buyer's Choice

What colors are hot in stores across the country? We talked to buyers about what gemstone looks are selling in their stores and what they expect to do well in 2006. Pink is still the color of choice but many jewelers also report a surprising resurgence in multicolor jewelry, especially fancy sapphires in a full spectrum of shades.

Many retailers also say that colorful jewelry is attracting a newly confident self-purchasing woman to their stores, who is splurging on earrings, pendants, and bracelets in the colors of the season.

In a diamond-dominated retail market, adding a little more color to your inventory can add fresh appeal and make your store a destination for fashion-forward consumers.

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pink sapphire & diamond pin by Le Vian
Pin in 18k white gold with 15.50 carats of pink sapphire and 0.48 carats of diamonds by Le Vian, suggested retail $10,698, (877) 2-LEVIAN.