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Diamond News

Model for Responsibility: Consumer confidence is assured when you source from companies who have earned bem certification.

Sundance: Partners with Rio Grande

Rap Skyrockets

Dimexon Partners with Memoire

Gemesis Unveils Pinks

GemEx Launches Mark Viewer

De Beers to Promote Forevermark as a Brand

Beyond Brilliance

Designs featuring rough gems are redefining diamond beauty.

Three Rules for Selling to the Internet Shopper

Internet price-shopping has changed the diamond purchase but that can be a good thing.

Rise to the Occasion

This special section sponsored by the Diamond Promotion Service on marketing diamond gifts of love is a jeweler�s guide to making every occasion a diamond occasion.

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Diamond Profiles

Diamond

Heart-Shaped Diamond

Hearts and Arrows Square Diamond

Hearts and Arrows Diamond

Green Diamond

Fancy Gray Diamond

Fancy Yellow Radiant Cut Diamond

Crisscut and Royalcrest Diamonds

Champagne Diamond

Cape Diamond

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MODERN JEWELRY TRENDS

Silver Steps Up
The silver industry announces a new silver jewelry marketing campaign.

Wal-Mart Jewelry Goes Green
The retailer's new Love, Earth brand of jewelry will use gold and silver from mines in the United States.

My Friend Cartier
The luxury brand advertises its new Love Collection on MySpace.

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