Silver Sizzles
Monday, June 11th, 2007We went to the shows in Vegas expecting to see a lot of new silver collections and we weren’t disappointed, despite the warming trend that has brought us more yellow and rose gold. The high price of gold, the importance of scale, the strong trend of blackened metals, and a new freedom of choice in “fine” materials have all combined to make silver, especially silver and gemstones, look like a pretty good option for many designers. And silver’s relative affordability helps designers create a fashionable look under $1,500 to tempt the self-purchasing woman consumer. In fact, there are so many interesting new silver collections that we’ll highlight a selection of them in our upcoming July issue. Gurhan’s new men’s collection (cufflinks below), a new upscale brand called Pure from Hot Diamonds, and a colorful almost over-the-top silver and pave sapphire collection called Calypso by Rina Limor by JR Gold (Calypso sapphire and silver necklace that retails for $1,300 below) are just the beginning. In fact there are so many new silver collections that you might think about asking all the vendors who have gold collections that sell well in your store if they have any new silver to show you. If they don’t, it may just be a matter of time.










