Platinum First
Platinum Guild International USA continues to introduce impressive training and marketing programs. Now PGI has developed an on-line platinum sales training program for retailers and jewelers titled, “Platinum First.” Designed as a 30 minute, interactive training module, the program offers a comprehensive education on the value of platinum, providing sales associates the tools they need to educate and effectively sell platinum to their bridal customers.
The course’s objective is to contextualize why offering a customer platinum first is a smart selling technique. Research shows that sales associates who show platinum to a customer as a first choice, and are confident in their knowledge about platinum, almost double their chances of making the platinum sale. It’s another useful program to help boost the confidence of sales associates as they sell those pure, rare, and eternal platinum bridal rings to those brides-to-be.
Before launching it in 2008, PGI test piloted the introductory program with over 100 sales associates from two leading regional chains and two independent retailers. PGI is also developing more on-line training programs and new modules will be added throughout the year. For more information, visit www.platinumlearning.com. — Matthew Kramer
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I know the prices of gold are high, but platinum is still my favorite metal for rings.
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I think Platinum’s rarity as a metal has caused advertisers to associate it with exclusivity and wealth. “Platinum” debit cards have greater privileges than do “gold” ones
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