Show Report: Simmons Penny Pendants
The best category for new launches this year is for cute little impulse items. I’m thinking of Old World Chain’s irresistible chat charms, the new Hershey’s kiss pendants, all the great new initials out there, and lucky charms galore.
Simmons Jewelry has another great new nostalgia-fueled idea. Remember having a lucky penny when you were young? I’m not old enough to have put pennies in my loafers but I do remember the lucky penny my mother gave me in my first little purse. The new Simmons trademarked and patented “Penny Pendants” feature a shiny new penny set in a sterling silver pendant line. They even have a little sterling silver purse pendant with a penny tucked inside.
The Penny Pendants line is a collaboration between Simmons and designer Dana Michele, who has a decade of experience in designing and manufacturing jewelry and children’s toys sold in major retailers including Toys ‘R’ Us and FAO Schwartz.
The designs are suspended from a 36-inch chain so they can be easily grabbed to make a wish. And the pendants are priced perfectly for this market, retailing for $99. The impulse-attracting styles may have many retailers believing the adage “See a penny right side up, all day long you’ll have good luck.”
