Modern Jewelry Trends

The coolest thing that debuted at the JCK show this year wasn’t a jewelry design or a rare gemstone, although it was tucked away in a pocket.  Stuller has a new iPhone application, Live Diamond Try-On, that makes shopping for an engagement ring fun enough (and portable enough) to do in a bar with your friends.

Live Diamond Try-On works like the “Build a Ring” tools you see on jewelry websites, allowing you to choose a Red Box Diamond and then a Stuller setting in white or yellow gold and then showing you how the ring you chose looks with that size and shape diamond.

But then it goes beyond the expected into the 21st century. You can use the camera on the iPhone to take a picture of your hand and try the engagement ring on, pinching the screen to resize the image to fit your finger. Then you can capture the picture of the ring on your hand and email it or post it on Facebook to see what your friends and family think. (Or show it to your friends in the bar. Then try the ring on their hands or put it on their heads like a tiara.) In the future Stuller will be adding men’s bands too (so you can see how that cute guy at the bar would look while wearing one.)

And there’s more: after you create your ring and try it on, you can use the phone and its GPS to find the nearest retailer who carries it.  You can even see the store’s location on a map (and get directions and a phone number too.)

Talk to Stuller about how you can make sure your store is listed when the application launches this fall.

This entry was posted on Thursday, June 4th, 2009 at 5:23 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.