Modern Jewelry Trends

At the JCK show, Stuller will launch a new clasp that is so easy to fasten you can do it with gloves on. The patented Demika self-locking clasp was designed for the millions of women who have difficulty fastening necklaces and bracelets. To close the Demika clasp, all you need to do is to bring the two ends of a necklace or bracelet close to each other. The magnets in the clasp attract and the safety catch will lock itself.

“Jewelers can invite their customers to bring in necklaces and bracelets that they have difficulty fastening and get a Demika clasp that will solve their problem,” says Elizabeth Brehmer, Stuller’s Vice President of Findings. Stuller will offer an interactive display featuring a chain and clasp that enables customers to try out the clasp with an assortment of 34 styles in gold and silver finish, sterling silver, and vermeil. The clasps can also be ordered in gold.

Designer Esther Fuhrman created the first Demika clasp after she put an ordinary magnetic clasp on a valuable necklace and lost it when the clasp came apart. She has three clasps patents with additional patents pending.

This entry was posted on Wednesday, May 20th, 2009 at 5:07 pm and is filed under New Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.