Women Still Go for Gold
Even though jewelry sales, especially women’s self-purchases, have suffered in the economic downturn, a recent study shows that the underlying desire for fine jewelry is still strong.
In fact, gold jewelry ranked in the top three most popular items for women’s discretionary spending according to World Gold Council’s 2008 survey, What Women Want: Global Discretionary Spending Report, conducted by an independent research firm, GfK. The survey of 1,068 American women, aged 16 to 65, demonstrated that gold jewelry has continued to maintain its appeal for U.S. women, despite a squeeze on spending power, a volatile and rising gold price and increased competition from other consumer goods, which was already evident in April when the research was conducted. Gold ranked below only “short breaks” and “increasing savings.” Gold outranked spending choices like a “meal at a nice restaurant” or “beauty/spa treatment.”
According to the survey, the relatively high recent price of gold has actually increased its desirability. Women who noticed the increasing price over the past year were most likely to agree that the current price reassured them of the value of their gold jewelry: 68 percent of consumers who noticed a price increase said that it reassured them that “What I buy and own is valuable” while 67 percent said “gold jewelry is a good investment.”
The survey also showed that while the ownership of gold has increased among those interviewed in the U.S., with 94 percent owning gold jewelry compared to 90 percent in 2005, the main competition for consumer discretionary spending does not come from other fine jewelry. Rather, it comes from other “must have” accessories such as mobile phones and other personal electronic goods. Ninety-six percent of women surveyed own mobile phones or personal electronics, up seven percent from 2005.
According to the survey, gold has a perceived longevity, purity and value that set it apart from other luxury goods. It is differentiated from other jewelry by its relatively transparent investment value. At the same time, gold’s aesthetic qualities are acknowledged as versatile and suitable for everyday wear. In contrast to gold jewelry, which has clear financial value, other luxury consumables were viewed as having short-term aesthetic appeal and therefore lacked the investment value and the longevity of gold.
[…] Women Still Go for Gold According to a new survey, gold ranks in the top three of women’s desired purchases. […]
[…] Posted in Consumer Pulse | 1 Comment » […]
It’s so tempt to buy high karat gold jewelry from designers like Gurhan, Niessing, or Yossi Harari. Beautiful designs help buying gold jewelry more pleasurable considering gold is in bull market.
From the survey, Most of the women like gold jewelry it is because of its different form and its durability. It price is also affordable by medium class family. I am sure that gold jewelry will not become less in market.
We can find different quality of gold in market. With the quality, It can be made in different shape and size. So jewelry maker made gold jewelry very attractive that attract women’s mood.
This is great article about gold jewelry. Survey shows that other jewelry also have some place. So after time elapsed gold jewelry user can be reduced.
With great article, this blog is also more informative and attractive.Great job by admin.
wow, The shared picture in this article is also a jewel?!! What is the shape of it? I am confused.
Gold is such a versatile jewelry that can be found in different variety of purity and its durability. So it is like by everyone. I like too.
I read article throughly. It is great and very informative. I found somethings new in this post.
yes, i think so too, this kind of jewelry is timeless, everything time, people will love it.
Many People said that Gold jewelry is expensive but It’s same with the quality and beautiful of it I think… How about you..??
Arrhythmic drums and sloppy synths? I tend to prefer the more industrial sounds, rather than the played-out straight ahead drumkits, so that sounds good to me!
i love those wonderful jewelry, just want to know the quality and the price.any body knows??
in fact when I went to choose my wedding ring, I brought my mom with me, of course not because I don’t have any idea of the ring I wanted…well also for this, but the main cause was the great knowledge about gold rings that mom have.
well also for this, but the main cause was the great knowledge about gold rings that mom have. mulberry handbag
It is great and very informative. I found somethings new in this post mulberry outlets
This outerwear cost me a touch money, but I’m satisfied,the texture is superb ?¨º?After-sales service good
Thanks for an excellent article! I appreciate your insights and agree with what you wrote.
on taking the chair at Salomon. The interest you pay on uggs sale home equity loan or HELOC — as long as this type of loan isn’t more than $100; Think back and describe how this process worked, It had been contrived as a way of letting Winston know O’Brien’s address! I was somehow unique? More than 60 different crimesconcerning company Directors were scattered throughout UGGs On Sale law. cult toexecute in practice; xed and performance related, The issues are related moreto the ugg boots outlet of resources than to the amount! In some ways the Si is uggs for cheap to uggs for sale hard? ’’ It drove theentire company to create knowledge by uggs sale ‘‘What is the gucci outlet of ascooter. Other families are just unaware of the law;
http://www.newerahatfactory.com/
Honest and benevolent man to do the lion fox, both merciful and mighty, both honest and smart. This would encounter what circumstances the use of force, both ways, control them, and always undefeated.
Good post. I’m been looking for topics as interesting as this. Very informative and information presented very well. I really liked reading your post which has delivered a great news about the opportunities that will be helpful for the people who are jobless.This significant opportunities will play an important role in developing the success of the people.
Honest and benevolent man to do the lion fox, both merciful and mighty, both honest and smart. This would encounter what circumstances the use of force, both ways, control them, and always undefeated.running tips
Interesting post and thanks for sharing. Some things in here I have not thought about before.
Interesting post and thanks for sharing. Some things in here I have not thought about before.Thanks for making such a cool post which is really very well written. Will be referring a lot of friends about this. Keep blogging
Hello!I am glad to here, Good Site! Thanks you!
This is such a good post.. i definitely wanna see more of your stuff. Continue the good work.. Hoping to see more excellent articles from you shortly.. Physician Billing Services
I think this is one of the most significant information for me. And i am glad reading your article. But want to remark on few general things, The web site style is wonderful, the articles is really great..
I discovered your blog website on google and verify just a few of your early posts. Continue to maintain up the very good operate. I simply extra up your RSS feed to my MSN News Reader. Looking for ahead to reading extra from you later on!
It comes in a huge variety of colors, styles and textures, including wood, marble or slate to give the appearance of a much more expensive material. The most traditional bathroom flooring is ceramic tile. It is durable, hygienic, easy to clean and completely waterproof. The choice of colors, shapes, patterns and styles is endless, even on a limited budget. Thanks for sharing information.
Regards,