Pumping Up Platinum
Looking to pump up your platinum sales this holiday season? Platinum Guild International has created a variety of marketing campaigns for both the consumer and trade on the local and national levels to convey the importance and desirability of platinum. The fashion and bridal platinum push is on. And with platinum prices making it a real bargain, it’s perfect timing for customers to fall in love with platinum.
Highlights of PGI’s push include a love story contest on CBS’s “Virginia This Morning.” Four finalists’ stories were read on-air and viewers voted on-line for their favorite. The winning couple received a pair of platinum wedding bands valued at $6,000 by Per Amore from Schwarzschild Jewelers in Richmond, Virginia. Retailers should take note that it’s never too early to plan those 2009 bridal and Valentine’s Day promotions.
In addition, PGI partnered with Elle and celebrity wedding planner Robert Smith, and launched platinum microsites with Elle.com and Brides.com. In Smith’s webisode on Platinum.Elle.com, he reviews different platinum ring styles.
New fashion and bridal ads featuring testimonials from platinum consumers will also run in Elle, Cosmopolitan, Modern Bride, and Martha Stewart Weddings throughout the holidays and 2009. For more marketing campaigns, sales tips, and technical support, visit www.platinumguild.com.