Modern Jewelry Trends

What is in store for jewelry this holiday season? No doubt, we’ll see discounts on low-end jewelry at the majors. The first signs of the season are the previews of Black Friday ads, which are beginning to hit the deal sites now. Not all the retailers with ads available now are as aggressive as Sears, who touts an extra 20% off jewelry already 70% off in its Black Friday flier. But some majors are also offering Thanksgiving-only discounts in an effort to lure shoppers out one day early to work off that turkey: for example Meijer has 75% off gold jewelry on Thursday.

So what kind of deals are being promoted? J.C. Penney has 40% off all diamond jewelry, 50% off sterling jewelry, and 65% off all gold and sterling silver jewelry. Some featured items are a sterling silver and diamond snowflake pendant for $33.99, one carat total weight items for $199-$799. J.C. Penney’s one-carat Journey pendant is $499.99.

Sam’s Club has nicely designed 1 cttw diamond studs, which have quarter carat centers surrounded by pave, for $692. Sam’s Club is also promoting a silver cuff with gold accents for $148.58.

Kohls has the item of the season, 1.5 cttw diamond stud earrings, for $999.99, 1 cttw “IGI Certified” diamond stud earrings for $1,119.99, and other 1 cttw diamond stud earrings for $599.99. All fine jewelry is 68% off.

Sears has 1 cttw jewelry for $199-$699. Kmart has 70% off fine jewelry. Target has jewelry a relatively modest 50% off. The retailer is also promoting a cubic zirconia and sterling silver Journey pendant, which has to be a sign that the s-curve pendant has seen better days.

This entry was posted on Friday, November 21st, 2008 at 6:40 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.