More TV Co-op Dollars from DPS
Almost $1 billion in diamond jewelry sales take place during the last week of December and first two weeks of January. Post-holiday sales have been growing in importance thanks to the gift card boom. The Diamond Promotion Service is hoping to encourage more consumers to use their gift cards and shopping money to purchase Journey diamond jewelry. The Diamond is Forever holiday commercial promoting Journey will continue to run after Christmas this year. In addition, DPS is contributing $250,000 to a co-op fund to pay half of retail jewelers’ Journey television commercials during these three post-holiday weeks. To qualify for up to $20,000 in television co-op dollars, just create a television advertising plan with Spot Runner, the DPS television ad partner to run a Journey television spot in your local market. You can pick your ad, customize it and create a media plan yourself online. Here are the details. Since the opportunity is first-come, first-served in each market and expires on December 10, contact DPS right away if you are interested.