Snapping the Question
To make their proposal even more memorable, many would-be grooms are making the bended-knee question a private moment between two people and their photographer. In today’s New York Times, the article Will You Marry Me? Say Cheese! tracks a new trend: hiring a photographer to take a picture of the proposal. Obviously, proposal paparazzi aren’t for everyone. But public posting of private moments is more common in the age of social networking sites and instant messaging. Many people’s lives today are so well-documented, reviewing a lifetime of images would take a significant fraction of that lifetime. But having an image of the proposal also allows a couple to share the moment with friends and family. Since jewelers are also involved in proposal planning, maybe this new trend offers an opportunity to build a deeper relationship with the betrothed couple. Hire a photographer to document the proposal moment as a gift to the couple. (A local photographer who does a lot of weddings might agree to do it for very little for the referral.) When the couple comes in to pick up the image, you will have a great opportunity to let them know that you can also help them with wedding rings, gifts, and a bridal registry. Most importantly, by being involved in the marriage at the beginning, you are more likely to become the family jeweler, not just the place where he bought the ring. A gallery of proposal photos would make a great wall in your diamond room: a wonderful reminder of what the purchase is all about. With permission from the couples, they might even be wonderful material for your website or marketing campaigns too.
[…] unknown wrote an interesting post today onHere’s a quick excerptWhen the couple comes in to pick up the image, you will have a great opportunity to let them know that you can also help them with wedding rings, gifts, and a bridal registry. Most importantly, by being involved in the marriage at the … […]