Modern Jewelry Trends

It’s hard to think of a jewelry brand with as impressive a list of famous faces in its advertisements as Damiani. Its last campaign featured Oscar-winning golden girl Gwyneth Paltrow. Past ads have featured Jennifer Aniston, Milla Jovovich, Brad Pitt, and Isabella Rossellini. Last year, Damiani also created a collection with film and style icon Sophia Loren. But for its younger Bliss line, Damiani is taking more of a gamble. It’s not everyday that a jewelry line picks someone who’s been to prison as a spokesmodel. Yes, Damiani’s new three-year Bliss print campaign features none other than Paris Hilton, photographed by Ellen von Unwerth. The Bliss line is more affordable than the namesake Damiani collection. Materials used in the pieces include gold, stainless steel, wood and diamonds and prices will range from $60 to $3,000. Silvia Damiani, the company’s vice president, told E! that Hilton was “an icon.” damiani says: “She’s perfect. It’s our young and our very fashionable line.” Bliss hasn’t been marketed much in the U.S. yet but according to Damiani you can expect to see the Paris Hilton ads here in a year.

This entry was posted on Tuesday, August 7th, 2007 at 2:26 pm and is filed under Celebrity Style. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.