http://blogs.modernjeweler.com/blog/2007/07/19/google-ads-now-in-newsprint/ Modern Jewelry Trends is your one stop source for current jewelry product and fashion trends, celebrity sightings, and the latest jewelry news from the web. Trends will help you promote your business online. Tue, 06 Jan 2009 19:32:15 +0000 http://wordpress.org/?v=2.3.3 http://blogs.modernjeweler.com/blog/2007/07/19/google-ads-now-in-newsprint/#comment-12012 John S. Brana Wed, 07 Nov 2007 04:42:04 +0000 http://blogs.modernjeweler.com/blog/2007/07/19/google-ads-now-in-newsprint/#comment-12012 Google Adwords is an affordable way to buy online ads, but for most small jewelry businesses, its profitability has yet to be seen. The old adage "Half my advertising dollars don't work. I just don't know which half" still holds true. Unless you are continually improving your ad relevancy and conversion rates, this can be a very expensive losing proposition. Most small business (even large ones) still don’t know how to do this effectively. With newspaper readership losing traction with younger demographics (going green is a high priority), I doubt that over the long run newspaper advertising will revive. Your profitability will be way better off in the long run if you focus on cultivating relationships with existing customers, rather than acquiring new ones through advertising. Google Adwords is an affordable way to buy online ads, but for most small jewelry businesses, its profitability has yet to be seen. The old adage “Half my advertising dollars don’t work. I just don’t know which half” still holds true. Unless you are continually improving your ad relevancy and conversion rates, this can be a very expensive losing proposition. Most small business (even large ones) still don’t know how to do this effectively. With newspaper readership losing traction with younger demographics (going green is a high priority), I doubt that over the long run newspaper advertising will revive. Your profitability will be way better off in the long run if you focus on cultivating relationships with existing customers, rather than acquiring new ones through advertising.

]]> http://blogs.modernjeweler.com/blog/2007/07/19/google-ads-now-in-newsprint/#comment-8472 Fred Mon, 10 Sep 2007 07:57:13 +0000 http://blogs.modernjeweler.com/blog/2007/07/19/google-ads-now-in-newsprint/#comment-8472 Fascinating site and well worth the visit. I will be back% Fascinating site and well worth the visit. I will be back%

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