Market Timing

This weekend’s Wall Street Journal had an article on the booming market for high-end watches called “What is Your Time Really Worth.” As the fact that collectors will pay $500,000 for a complication that “only a watch buff would recognize as more than nice-looking jewelry” is hardly news to anyone in that end of the market, it does continue to astonish just how high prices for in-demand limited editions can go. But what is really fun about the article is that the Journal rated the watches as investments and issued “Buy,” “Hold,” and “Sell” recommendations for 25 popular high-end watches. The ratings are based on a survey of collectors, dealers, and appraisers and also use auction prices for 400 watches at Antiquorum and Christie’s. These watches received the coveted “Buy” rating: the IWC Destriero Scafusia, F.P. Journe Chronometre a Resonance, Ulysse Nardin Freak, Audemars Piguet Royal Oak City of Sails, Vacheron Constantin Tin Mercator, Martin Braun Eos, Patek Philippe Nautilus, Breguet Marine Chronographe Automatique, Patek Phillippe Calatrava 5053, and the Nomos Tangente Date Power Reserve. Only four watches were rated “sell”: the Corum Bubble, Chopard Mille Miglia, Piaget Polo, and the Hublot Big Bang.

Hublot Big Bang

2 Comments to "Market Timing"

  1. […] unknown wrote an interesting post today onHere’s a quick excerptThis weekend’s Wall Street Journal had an article on the booming market for high-end watches called “What is Your Time Really Worth.” As the fact that collectors will pay $500000 for a complication that “only a watch buff would … […]

  2. SJParker

    It’s a jewellery watch like my amazing MBL jewellery sound system or my Manolos

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