Modern Jewelry Trends

W.R. Cobb, the company that brought you Precise white gold, wants to build you a jewelry e-commerce website with 30,000 products. Your site will be up and running in as little as 6 weeks and the company will even handle fulfillment: shipping the items you sell on the site directly to your customers. W.R. Cobb Online is a new service that creates and stocks online marketing sites for jewelry retailers. They make the product, build the site, process the payment, ship the order: they can even handle customer service. You get a fully functional e-commerce site with your store’s brand selling W.R. Cobb’s jewelry and diamonds. The e-commerce packages include a customized website from a choice of design templates, your own domain address, and a fully stocked online store with 25,000 loose diamonds, 3,000 bridal products and 30,000 other products. The site includes a shopping cart, merchant account, product database, create your own solitaire ring tool, web hosting, and an inventory management tool. A basic e-commerce package starts at $2,900 for set-up and $299 a month with a two-year commitment. When you sell products, there are also merchant charges of 2.99%, a transaction fee of $10, and the cost of shipping for each order placed. Live chat and customer service is available for an added fee. You can select your own margins but W.R. Cobb recommends 10 percent on loose diamonds and 50 to 150 percent on jewelry. A more advanced package allows you to add your own products to your site for a photo fee of $75 to $100 per image, depending on the item. This package also includes a monthly newsletter or promotional email. The most advanced option—a custom-built site with monthly home page updates, monthly statistics, shipping in your own boxes, and other features—is $6,500 and $499 a month with a two year commitment. Retailers can upgrade packages at any time.

This entry was posted on Thursday, February 15th, 2007 at 7:19 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.