Stacks of Fun
In October, I reviewed Tiffany & Co’s then-new Create your Stack tool that allows you to see how three Tiffany stackable celebration rings look together. I thought the idea was great but wished it was more flexible with a bigger selection of rings. It was a bit disappointing since really stacking rings would be much more appealing and something you could do over and over again, unlike designing your own engagement ring, the only interactive tool that you will find on most jewelry websites. Well, Jolie’ Designs has done it: the company’s great new Interactive Stackables tool is much better than Tiffany’s. It allows you to pile up five rings, shuffle them, change the gemstone colors, and get a running retail total for the stack. It’s a lot of fun: just what I was hoping for, and as far as I know, the first of its kind. The rings are pretty too, with enough variety to keep things interesting.
I think this is a really cool feature but unfortunately it is all Flash Media and not AJAX…we jeweler’s need to get with the newest technology.