To Me, With Love
What do women want for Valentine’s Day and what do they expect? According to a new survey of 3,000 women by Jewelry.com, these are sadly two very different things. Not surprisingly for a survey on a jewelry site, more than half, 53.5% of women surveyed, wanted jewelry on February 14. But only 14% expected to receive it. A mere 1.8% actually wanted a card but 18% said they expected to receive a card. And while there was no one who said they wanted nothing for Valentine’s Day, 18.4% answered that they expected to receive . . . well, nothing. “Cupid clearly has a lot of work to do,” said Virginia Halevi, editor-in-chief of the jewelry site, which attracts an average of 3.5 million unique visitors a month. “In addition to low expectations, the biggest and most surprising finding of this survey is that most women feel Valentine’s Day could be the best occasion to truly love themselves.” According to Halevi, the Jewelry.com survey showed that women are willing to buy themselves the Valentine’s Day gift they really want: 68.5% of the women polled said they would consider buying themselves a Valentine’s Day present this year and 49.75% said the gift they would buy themselves would be jewelry (with 54.55% willing to spend over $50). “This self-purchase attitude on the most sentimental of holidays appears to be part of a growing trend,” Halevi says.