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]]> http://blogs.modernjeweler.com/blog/2007/01/08/blue-nile-valentine-in-ny-times/#comment-1908 David Keeling Wed, 17 Jan 2007 14:03:09 +0000 http://blogs.modernjeweler.com/blog/2007/01/08/blue-nile-valentine-in-ny-times/#comment-1908 Jewellers sometimes "enable" customers to purchase diamonds online by providing after-sales service to those who opt for the online purchase. Online vendors know that a majority of diamond sales are one way-meaning that once the client has the loose stone, they aren't all that likely to send it back to the seller for service, setting, cleaning, etc. So, they wind up on our doorsteps, seeking real service, the kind they should have paid for originally. If we serve them, we are perpetuating the problems we face. Jewellers sometimes “enable” customers to purchase diamonds online by providing after-sales service to those who opt for the online purchase. Online vendors know that a majority of diamond sales are one way-meaning that once the client has the loose stone, they aren’t all that likely to send it back to the seller for service, setting, cleaning, etc. So, they wind up on our doorsteps, seeking real service, the kind they should have paid for originally. If we serve them, we are perpetuating the problems we face.

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