They Cut to the Chase
Today’s best Blood Diamond article comes from New York magazine: the movie review, They Cut Glass. And Hands. The article leads off with what’s become the bottom line for us all: will it actually change consumer behavior? And, dear me, what will the celebrities do at awards time? Wear paste? Read it and weep:
“It will be fun to see which stars are willful and/or clueless enough to wear diamonds to this year’s Academy Awards if the political action melodrama Blood Diamond—about the carnage surrounding the mining of the gemstones in Sierra Leone—racks up a lot of nominations. Forgive me for opening on such a superficial note, but the truest measure of the worth of the movie—which is both excitingly well made and dispiritingly formulaic—will be in what trickles down: whether strong box office plus Leonardo DiCaprio’s earnest proclamations on Oprah plus the opportunistic shame of Hollywood goddesses can disrupt Tad and Suzy’s engagement-ring expedition and Dad’s anniversary surprise for Mom.”
And honestly, once the movie buzz dies down, what will the jewelry blogs write about? Who is thinking about our needs?

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