Blood Begins to Boil
The countdown for the release of Blood Diamond, now scheduled to open on December 8, has begun. An ad for the new movie, which starts Leonardo DiCaprio, appeared last weekend in The New York Times. Basically, the ad features a diamond dripping with blood. 
Meanwhile, a recent study shows that the more consumers hear about the movie, the less likely they are to want to see it. (What? A diamond dripping in blood doesn’t say “holiday cheer” to you?) A study by the Jewelry Consumer Opinion Council in mid-October found that nearly one-third of 2,942 respondents have heard about the movie compared to 15 percent four months ago. But 27 percent say that they are extremely unlikely to see the film as compared to 23 percent who reported the same in June. Moreover, of the 46 percent back in June who were extremely to somewhat likely to see the picture, only 43 percent report the same in October.