Half to Buy Presents Online
Nearly half of consumers, a surprising 47%, plan to make at least one holiday purchase online this year, up from 36% three years ago. Many more consumers will also use the Internet to browse before heading to stores to buy. According to the survey, 89% of consumers regularly or occasionally research products online before buying in a store. These numbers are from a new survey conducted for the National Retail Federation by BIGresearch. Shoppers, who are expected to spend $791 each this year on holiday presents, say they will do an average of 28.9% of their shopping online. The highest percentage of consumers, 23.6% say they begin their online research at Google.com. It’s not too late for an affordable Google Adwords local text ad: target your city name and important jewelry words and phrases like engagement ring, circle pendant, Journey pendant, and the major brands you carry.
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