Stack ‘Em Up
Create Your Own Engagement Ring tools have been a popular website feature for more than five years now, with most online retailers featuring their own versions. Designers like Timeless Design and the popular Diamond is Forever consumer site also have Design Your Own Ring tools. Now retailer Tiffany & Co. has come up with an interesting new twist on the concept. Tiffany’s new create your stack tool allows consumers to mix and match different diamond and gemstone bands from Tiffany’s Celebration Rings Collection and see how they look stacked together. It’s far from perfect (you can’t change the order of the stack and not all rings are available in each position) but it captures some of the fun of trying on jewelry. I’d love to see a tool like this with all the stack rings from a company like Hidalgo or OGI, wouldn’t you?
