Think Locally, Act Globally
If you are an independent jeweler, sometimes it can seem as if the web is stacked against you, with thousands of sites advocating buying jewelry online and few talking about the advantages of buying jewelry the old-fashioned way, in person. To help balance the information available, Modern Jeweler has created some custom online content to promote the advantages of buying from your local independent jeweler. There are two versions of this article which we are making freely available to jewelers and others to publish online. The first, Ten Reasons to Buy From Your Local Independent Jeweler, is designed for sites like this one. You can use this article on blogs, community sites, anywhere you like. The second version, let’s call it Ten Reasons to Buy From Us, is written in the first person. This article is designed to be personalized with your store’s name, charities, brands, and services and posted on your own company web site. We put it in a pop-up window so you can easily “view source” and copy the html to post it on your own site. We’ve also created a custom version for IJO jewelers. We hope freely distributing these reasons to shop locally will spread them widely across the web and help remind consumers everywhere of the advantages of choosing an independent jeweler that you can know and trust. Do you have even more reasons? Submit them in the comments and we’ll add them to future versions.