A New Website That Begins With K
Sterling has relaunched the Kay Jewelers website and now offers online shoppers the choice of shipping or free in-store pick-up. This option, common in electronics, isn’t common for jewelry yet (Zale.com doesn’t offer it). New bells and whistles at Kay.com include 360 degree views of jewelry in its exclusive Leo Diamond collection. Actually the pendants are 180 degree views, they don’t show the back (Must not be pretty!) The interactive 3D views are pretty nice but not quite as good as the 3D-view movies at JamesAllen.com. But since both are created with 3D modeling, not product photography, they never really look real to me. I still prefer beautiful photographs with multiple views. And if there is too much retouching I assume they are hiding something.
Photography is really important to the appeal of any website and is especially critical for ecommerce sites. According to a recent consumer survey by the Jewelry Consumer Opinion Council, 85% of consumers said more detailed photos would help their online shopping experience. That’s behind only better prices (89%) and free shipping (95%) in level of consumer interest.
I do not agree with you, pictures on websites aren’t real too, they are generally tuched up with photoshop to may imperfections dissapear, i bought a ring at JamesAllen.com, because I could “feel” and have a “Real eyes” experience, and it look exactly the same in real life…well in the website the size of the movie makes look biger, but that’s something that I took in consideration
I agree with Sahrel. The 3D movies and images on jamesallen.com are by far the best on the internet and so does their diamond rings. I shopped around many places. no place can even come close to jamesallen’s quality of rings !
Online Customization of jewelry DEMANDS that the website provide the consumer with a virtually real picture of their unique product. Digital Reality is pioneering this area with patented e-commerce technology that will let consumers not only browse products but let you design your own products & see it in near-photo-realism in real-time. Yes we’re looking for investors.