Canadian Club
Canada’s Northwest Territories has joined forces with Arslanian Cutting Works, Polar Diamond Group, Aurora College, the city of Yellowknife, and Northwest Territories Tourism to offer retailers an online resource to help them promote official Canadian-certified diamonds.
To join the club, you’ve got to take a “diamond intelligence test.”
If you pass, you’ll have access to Arctic-themed point-of-sale materials, co-op advertising, public and media relations help, diamond news, sales incentives, an impressive certificate signed by the premier of the Northwest Territories Joseph Handley (suitable for framing, no doubt), links from a Canadian diamond web site, and a personalized membership card.