Modern Jewelry Trends

Jewelry designer Sarah Graham is known for hand-crafting natural forms, from seedpods to coral, in the most urban of materials: blackened cobalt chrome steel and gold. The inspiration for her new men’s collection, Mr. Graham, which will be launched at the JA show at the end of the month, comes from the sea: tiny radiolarian, a single-celled marine organism.

“I have been doing lots of reading on Darwin, drawing a parallel between the ‘evolution’ of art and fashion as a result of major shifts in society like war and economic swings,” Graham explains. “I foresee great opportunities and exciting design and marketing developments related to earth and nature conservation as we emerge from the current economic downturn with a new consciousness.”

The blackened steel and sterling silver Mr. Graham collection is targeted to the style-conscious man. “There is a whole generation of guys who wear jewelry as a matter of course and it is just a matter of time before their earning potential allows them to trade up to fine designer jewelry,” Graham says. “Historically high end purchases by men have been limited to traditional offerings such as wedding bands and cuff links. While we certainly will be offering those, I also want to focus on nontraditional items with an emphasis on functionality, hence the moniker gear rather than jewelry. A great example is our carabineer – a new take on the traditional key chain – a functional tool that can be used to fasten all kinds of items for both urban and outdoorsman alike.”

This entry was posted on Thursday, July 16th, 2009 at 3:22 pm and is filed under New Designs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.