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The Industry Leader
More retail jewelers subscribe to Modern Jeweler than any other magazine. And our tightly controlled circulation means we reach all the decision-makers who matter: more than 92% of our subscribers are owners, managers, or buyers who make the purchasing decisions for their companies.
It's not surprising: Modern Jeweler's tight focus on product trends and in-depth product knowledge makes it the preferred source for information about new products, new styles, and new materials. Our beautiful jewelry photography and the most pages on product and trends in the industry inspires jewelers with must-have looks in each issue. What's in Modern Jeweler? It's what to buy.
Since retailers so regularly buy from our pages, our focus on product also makes Modern Jeweler the perfect environment for your advertisement. In fact, according to a recent survey, retailers say they buy from Modern Jeweler twice as often as any other magazine! It's the only place to launch a new product, a new brand, or a new collection.
And you don't have to take our word for the unrivalled reach of Modern Jeweler. It's all confirmed by third-party independent audits by industry leader BPA. Here is our latest audit, in black and white. Compare it to the audits of JCK, National Jeweler, and In-Store. You'll see that Modern Jeweler has 50% more retail subscribers than JCK. You'll note we can list 100% of our subscribers by name and title. In fact, if you aren't familiar with circulation audits, we have a tutorial that will show you how to interpret the numbers, what the categories mean, and how you can calculate the all important metric of cost-per-thousand that professional media buyers use to weigh the true cost and benefit of a magazine.
We want you to make an informed choice because we know that Modern Jeweler is not only the most beautiful and persuasive environment for your ads, it's cost-efficient as well.
Modern Jeweler: It's What to Buy.